Free checklist for coaches & consultants running Meta ads
Why Your Ads Attract Broke Leads (And How to Fix It in 10 Minutes)
The free checklist that shows you exactly why Meta keeps sending you tire-kickers—and the simple shift that changes who sees your ads.
Why "more budget" and "better targeting" won't fix lead quality
The hidden signal you're sending Meta that attracts broke browsers
The 10-minute fix that filters out time-wasters before they book
No fluff, no theory. Just a 2‑page checklist you can implement in the next 20 minutes.
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Still getting broke leads from your Meta ads?
It’s not your offer. It’s how your ads are filtering (or not filtering) people.
If you’re taking sales calls with people who “need to think about it”, “don’t have the money right now”, or just want more free information, it’s a lead quality issue—not a “just run more traffic” issue.
Endless price shoppers
Your targeting & hooks are optimized for interest, not intent. So you fill your calendar with curious people who love to pick your brain—and ghost when it’s time to pay.
Low‑ticket & freebie seekers
Your ads are framed like content, not like a solution to a painful, expensive problem—so you attract people who want tips instead of transformation.
Burned‑out calendar, flat revenue
You’re spending time on calls that never should’ve been booked. The checklist shows you how to filter hard for money, urgency and fit—before anyone hits your calendar.
Inside the Broke Leads Checklist
A 15‑minute audit to turn low‑quality leads into qualified buyers.
You don’t need a new funnel or some fancy AI campaign. You need to adjust a few critical levers that decide who your ads pull in—and who they quietly repel.
- The 7‑point Lead Quality Filter you can apply to any Meta campaign in minutes
- Exact examples of high‑intent ad angles that naturally repel freebie‑seekers
- 3 tweaks to your forms & lead magnet framing that qualify leads before they book
- The simple pre‑call “wallet check” question that cuts no‑show calls in half
If you’re already spending at least $1k/month on Meta, this checklist will show you how to get more booked calls with people who can actually say “yes”.
Designed for busy experts
2 pages. No fluff. Every step is written so your team—or your media buyer—can implement it without another meeting.
Takes about 15 minutes to complete—even if you’re not the “ads person”.
Real results from better lead quality
What happens when you stop letting “broke leads” into your funnel.
These are typical outcomes from coaches and consultants who implemented the same filters you’ll find inside the checklist.
2.3× more booked sales calls
High‑ticket business coach, spending ~$4k/mo on Meta, re‑framed ad hooks and tightened form questions. Same ad spend, 2.3× more calls with qualified business owners in 30 days.
Result: Went from 1 in 7 to 1 in 3 closing ratio.
47% drop in no‑show calls
Career coach added a simple “wallet check” and expectation‑setting step before the booking link. Overnight, call no‑shows dropped and the people who showed up were ready to make a decision.
Result: Same lead volume, more revenue per call.
Turned “broke” leads into premium buyers
Agency consultant re‑positioned the lead magnet using the messaging prompts from the checklist. Same niche, same audience, but now attracting established businesses instead of early‑stage DIYers.
Result: Average client value increased by 62%.
Why this checklist works
Built from managing millions in ad spend for coaches & consultants.
After auditing hundreds of coaching & consulting ad accounts, the same patterns kept showing up. Great experts. Strong offers. But the ads were optimized for cheap leads, not buyers.
The Broke Leads Checklist condenses what actually moves the needle on lead quality—without forcing you to rebuild your entire funnel from scratch.
$5M+ ad spend managed
Primarily in coaching, consulting and expert businesses using Meta as a core acquisition channel.
Built for Meta, not theory
Every item in the checklist maps to a real Meta setting, ad component or funnel step you can change today.
If you’ve ever felt like “Meta ads just send me broke people”, this checklist will show you exactly where that’s being decided in your current setup.
Questions, answered
FAQ about the Broke Leads Checklist
If you’re already running Meta ads for your coaching or consulting offers, this will plug directly into what you’re doing now.
Who is this checklist for?
Coaches, consultants and expert service providers who are already running—or about to run—Meta (Facebook/Instagram) ads to generate leads or booked calls. If you’re spending at least $1k/month on ads, you’ll get the most value.
Will this help if my main issue is volume, not quality?
Yes, but in a different way. The checklist helps you clarify who you want (and don’t want) in your funnel, which usually improves CTR and lowers cost per qualified lead. That often improves both volume and quality at the same time.
Do I need to be a Meta ads expert to use this?
No. The checklist is written so non‑technical founders and coaches can follow it. You’ll see exactly where to look inside Ads Manager, and you can hand it to your media buyer if you prefer.
How fast can I see results?
Many consultants see a noticeable difference in lead quality within 7–14 days, once new campaigns and filters have time to optimize. The changes themselves can usually be implemented in under an hour.
What’s the catch?
There isn’t one. You’ll get the full Broke Leads Checklist for free. From time to time we’ll send additional trainings and case studies on improving lead quality with paid traffic—you can unsubscribe with one click.
Turn your Meta ads from “broke leads” into buyers—starting this week.
Get the exact checklist we use when auditing Meta ad accounts for coaches & consultants—free, no strings attached.
Takes 15 minutes to implement. Could save you dozens of hours on calls with people who were never going to buy.
Wait—Want This Done For You?
We’ll build a buyer-ready prompt tailored to your offer
Get a done-for-you Buyer Signal Prompt you can drop into ads, outreach, or chat — tailored to your offer and ready to use instantly.